Microlearning

Do you hold large webinars? Are you looking for new ways to educate your audience without tying up employees and valuable company resources? Microlearning videos are one of the most effective tools used to convey a message to your audience.

What is Microlearning?

We all know attention spans are getting shorter, which means you have a limited amount of time to communicate information to new employees and customers. Microlearning is a short, focused video designed to have a specific learning objective and outcome. A microlearning video is normally 3-5 minutes or less and designed to be visually appealing, allowing a customer or employee to retain the information presented.

Why Microlearning Videos Work

Microlearning is one of the best ways to strengthen a brand by setting yourself apart as the company in the industry with the right information people need to be successful or to use a product. We find that microlearning series are beneficial for learners and businesses as they do provide a number of learning tools and resources. Here are some of the reasons why microlearning videos work:

  • They are short, so it makes them easier to consume compared to long webinars and tutorials
  • Accessible, can be viewed on the employee’s or customer’s timeframe
  • Affordable
  • Easy to update
  • Have a high impact on the viewer

Incorporating Microlearning Videos

Microlearning can be used to create learning experiences. Many organizations use them to supplement or reinforce training. Other companies find microlearning is beneficial for extending formal training and can aid in triggering behavioral changes within an organization.

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