Explainer videos are one of the easiest and fastest ways to reach your target audience in a timely manner. Explainer videos allows you to take a difficult subject and create it into a sales pitch or similar idea with a fun and enjoyable video. DropBox is one of the companies that began by using an explainer video and propelled it into 50 million customers with a 4-billion-dollar valuation. Explainer videos make it simple and easy to communicate a message with your audience and peaking their interest enough to convert them into customers.
What is an Explainer Video?
What exactly is an explainer video? Explainer videos are short videos used to quickly introduce a company or a product to aid in solving a customer’s problems. Explainer videos make it easy to have an immediate impact on your audience. We have found that audiences tune in for about 90 seconds or less, which means you need to get people excited about a product in that amount of time. Here are some of the most important reasons why EPIC DOG uses explainer videos:
- Increase Conversion Rate
- Improve Google Ranking
- Return on Investment
- Easy to Share
- Perfect Message and a Perfect Pitch
Increasing Conversion Rate
Every website owner is concerned about their conversion rate. One of the best ways to increase conversions is by using an explainer video. In fact, explainer videos are so effective that 85% of people who watch one are likely to purchase the product.
Improve Google Ranking
According to Google, a website with an explainer video are 50 times more likely to appear on the first page of the search engine results. A simple video thumbnail in the search results is likely to be clicked on compared to a text link.
Return on Investment
Explainer videos produced by EPIC DOG are high quality and we focus on helping our clients to see effective ROI. When Dropbox invested $50,000 in a well-crafted explainer video, they were able to bring in 5 million new customers, resulting in $24 million in revenue. Our team is here to help you create a successful explainer video that will bring in new traffic and improve your bottom line.
Easy to Share
With the social media world controlling so much of the customers interests, companies need to find effective ways to get in front of them. Explainer videos are easy to share and can captivate an audience quickly. If you strike gold and find the right audience, you will be able to have your video viewed by thousands or possibly millions of people.
Perfect Message and a Perfect Pitch
Another reason why explainer videos are popular is due to their ability to let people have what they want immediately. An explainer video allows a company to craft the perfect message, giving customers the ability to hear the perfect pitch without the need for a company representative to be present.
With the Internet becoming more and more crowded each day, it is vital to the success of your business to invest in smart marketing techniques. If you want to learn more about our explainer videos and services, give us a call today.