When you want to spread the word about your products and services, which form of online marketing do you use? How do people learn about products before purchasing? Customer testimonials are one of the most important tools used when a new customer is researching a product or company. While social media sites help to increase visibility, it’s the reviews people look for when they are researching. What does this mean for your company? If you do not have customer testimonials on your website and on other platforms, you are missing the mark.
The Importance of Customer Testimonials
Customer testimonials provide a trust factor that other marketing promotions cannot. An actual customer providing a review of a product or a review of their experience with your company means more to a potential customer than product sheets and phone calls. People trust one another if they feel the person providing the testimonial is a real customer and not someone fluffed up with marketing language. What works with customer testimonials and what doesn’t work? It all comes down to effective presentation and that’s where we come in!
One of the most persuasive pieces of content that a consumer uses is a testimonial or a review. The testimonials are often read and reviewed before a company is even aware of a person researching them. Since the customers are seeking you out, proper customer testimonial videos are worth your time.
Crafting Customer Testimonial Videos
EPIC DOG will create videos that look great and communicate the best message to potential customers that we can. We will discuss the project with you and keep you involved in every step of the way. From researching case studies to talking to customers about different user experiences, our team does the hard work to gather and produce testimonials that will shed a positive light on your organization. Videos require little time to watch, but contain a great deal of information. Let our team help you boost your brand with effective customer testimonial videos today! Call us at 801-900-3648.