Google continues to remind us how important content is to the search engine results. However, with over 1.97 million blogs published daily, how can you ensure your content will stand out? Simple, video marketing! Incorporating video into your blogs and content will increase engagement, enhance your reputation, and strengthen customer relationships.
Using Videos for Blogs and Content
Video consumption has increased drastically over the past year and this trend is only expected to increase. Not every video you create will have the luxury of “going viral”, but it’s the message of the video that is important. How often do you find yourself watching tutorial and explainer videos? Do you refer new employees to videos to gain information on your products and services? Video is one of the most effective ways to promote a business. Video does boost conversion rates and sales. In fact, adding a product video on your landing page can increase conversion rates by up to 80%. EPIC DOG specializes in creating motion graphic videos designed to increase customer engagement.
Building Trust and Credibility
Incorporating video into your blogs and content will build trust with your customers. The entire concept of marketing is to create trust with a customer and to have that customer tell their network about your company. Video makes it easier for the customer to share their experience with others and to share the overall company message. Using video helps to clearly communicate with customers and reduces wasted time explaining certain products or company issues time and time again.
Video does it all! Video will ignite emotion from the customer and it engages them in a way a simple landing page does not. If you want to start building trust and enhancing your brand, contact EPIC DOG to learn more about our video services for digital marketing.