We’re Not Robots – Use Video to Show Off Your Human Side
How to Use Videos to Show Off Your Business’s Human Side You’re just as human as your customers are. Your company is built on specific principles, to help people with specific problems – but do your leads have any idea how much you truly care about the products and...
How to Get a Competitive Advantage When You Don’t Know What That Means
I am extremely lucky. As the accidental CEO of a small and growing startup, I had a great network of friends and mentors giving me advice. I had moved from software product development into executive management in a matter of months, with little or no practical...
The Power of Social Proof–C’mon, Everybody’s Doing it
What’s more likely to get you to buy: An advertisement from Walmart saying “our swim trunks are the best!” Or, a Facebook Live video of a surfer talking about how great his new swim trunks are…the ones he bought from Walmart. Our guess is the second option would...
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